Green Flag: Flying The ‘Green’ Flag For Breakdown Services by WCRS

Agency: WCRS
Client: Green Flag
Date: Jul 2017
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Green Flag has launched a new campaign to stop customers sleepwalking into insurance renewals, and let them know – through bold creative that name checks competitors – that Green Flag is on a mission to raise industry standards.

The campaign illustrates the rescue service that Green Flag’s smart network provides to thousands of customers every week. It spotlights how Green Flag challenges the traditional model and provides great value through a modern service that consumers can trust to rescue them when they need it, via a nationwide network of trusted partners.

The campaign, which spans social, 30” TV and out-of-home (OOH), due to launch in August, puts a spotlight on what differentiates Green Flag from its rivals.

Credits

Client: Green Flag

Agency: WCRS

Executive Creative Director: Ross Neil

Creative Directors: Orlando Warner

Creatives (TV & Social): Tom Madden, Morgan Hinds-Shorland

Creatives (OOH): Ben Brazier, Johnny Ruthven

Agency Producer: Stefanie Forbes

Agency Production Assistant: Camilla Hempleman-Adams

Managing Partner: Emma Marsland

Account Director: Lauren Nuttall

Account Manager: Charlie Warner

Planning: Matt Willifer, Laura Sammarco, Stephanie Biddle

Social Strategy: Duncan McLauchlan, Jack Cartwright

Agency Designer: Lee Burns

Media Agency: Mediacom

Production Company: CANADA

Director: CANADA

Executive Producer / Managing Director: Oscar Romagosa

Executive Producer London: Marta Bobić

Executive Producer Nevada: Marta Argullós

DP: Daniel F. Abelló

Production Designer: Anna Colomer

Editor: Speade (Carlos Font Clos)

Sound Design: Grand Central Recording Studios

Post-Production: The Mill

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