WCRS has employed the simple optical trick of photograph inversion to turn young homeless people into superheroes in the latest poster campaign for End Youth Homelessness.
The images used in ‘Turn Lives Around’ were photographed by Dan Medhurst and produced by Black Dog Films to project a message of hope and change public perceptions around youth homelessness.
At first glance, the young people depicted appear to be Superman-style heroes flying defiantly though the sky, however a closer look shows they are sleeping rough on the floor – the photo has merely been vertically flipped.
Production Company: Black Dog Films
Executive Producer: Martin Roker
Creative Director: Orlando Warner
Photographer: Dan Medhurst
Producer: Holly Wolfers
Stylist/Production Assistant Frankie Markot:
Production Assistant: Jess Newbury Vincent
Casting: Emma Garrett @ Garrett Casting
Special thanks: The Old Diary
Creatives: David Dearlove & Richard Nott
Agency Designers: Lee Burns
Account Handling: Katherine Maskell
Creative out-of-home agency: Jack (Marketing Manager: Steph Gilks)