Churchill Insurance launches its latest motor insurance campaign, which seeks to reinforce its ‘Depend on the Dog’ brand message. It demonstrates how Churchill can be relied upon for all the things you’d expect from an insurer as well as the extra things you wouldn’t.
The 30” TV spot, directed by Joseph Mann, opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance.
Creative Director: Orlando Warner
Creative: Rosanna Walker, Chris Da Roza
Additional Credits: Agency Producer: Victoria Dashwood-Quick, Nosisa Majuqwana
Account Handling: Emma Marsland, Carolina Gutierrez-Vargas, Joss Hunt, Katie Briefel
Planning: Elisa Edmonds, Alicia Gaworska
Media Agency: MediaCom
Production Company: Blinkink
Director/Animator: Joseph Mann
DoP: Ed Tucker
Producer: Josh Smith
Editor: Max Windows @ Stitch
Audio: Angell Sound
Colourist: Duncan Russell
VFX Shoot Supervisor: Andy Copping