This March B&Q launches a new campaign that has creativity and home enjoyment at its heart.
The new campaign centres around the idea ‘Let’s Create’ and puts the emphasis on home improvement projects by reminding people that B&Q isn’t just a warehouse of shelves stacked high with DIY products – it’s a treasure trove full of raw materials to make any home improvement project possible.
Home improvement projects – big and small – are the way people personalise and get creative in their homes. Whilst some people have ideas and know what they want, others may struggle to articulate their ideas and to know what they need to make them happen. This is where B&Q can help; enabling and inspiring home improvers across the country to create something amazing. B&Q has the tools, the raw materials, the inspiration, the helpful staff, over two million paint colours… everything you could ever need to make and build, paint and plant, fix and maintain your home.
The campaign, which was four months in development, launched on Facebook on 17 March and on 18 March with the new TV ad. Created by WCRS, in the style of a “mockumentary”, the TV ad showcases examples of how B&Q has helped unlock creativity in its customers. These customers just happen to be animals. They include a black and white zebra, Fred, who creates his colourful first home after growing up in the black and white world of his parents, and, two industrious beavers who are always improving their home, so need to constantly be on the lookout for great deals.
Creative Director: Katy Hopkins, Steve Hawthorne
Creative: Tom Dixon, Jo Griffin
Additional Credits: Agency Producer: Hannah Needham
Account Handling: Louise Davidson & Lucy Nebel
Planning: Olivia Stubbings
Media Agency: MEC
Production Company: Outsider
Producer: John Madsen
Editor: Ed Cheeseman
Post Production: The Mill
Audio: Grand Central Sound Studio