The Drum Awards for Marketing - Extended Deadline

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Luxury hotel brand InterContinental Hotels & Resorts has partnered with London-based contemporary artist Alexander Hall, also known under the alias Haut de Gamme, to create a stunning art installation, commemorating 200 InterContinental hotels and resorts around the world.

The art installation is made from 200 champagne bottles individually hand-painted by Alexander Hall in his bright and energetic drip-style. The artwork on each bottle is unique with the design of each one inspired by the InterContinental brand’s 200 hotels, including the upcoming opening of InterContinental Shanghai Wonderland. The finished bottles are suspended together to reveal the number ‘200’. In addition, the artist will also be creating a bespoke Haut de Gamme painting to commemorate the milestone, with a number of limited-edition prints.

Bottles will be on display in London in December, and InterContinental hotels around the world will be hosting events with Haut de Gamme open to both guests and members of the public, as well as offering special champagne packages to celebrate. InterContinental London – The O2 will offer a free glass of champagne to the first 200 guests who quote ‘IC200’ and InterContinental Berlin will offer a complimentary glass of champagne for guests eating at their restaurants.