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The Body Shop: Self Love Street by Wax/On

Agency: Wax/On
Date: Jul 2021
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To help people develop a more positive relationship with themselves, The Body Shop has staged an 'ad intervention' that asks customers to meet it on 'Self Love Street'.

The campaign shows three housemates using alternative ways to love themselves, focusing on three key issues: rejection in love, the need for external validation, and body image.

While Fran, Olivia, and Leila all struggle with these challenges, the ad shows them each defiantly acting against self-doubt, transitioning to powerful expressions of self-love.

Dismayed while trying to take an 'authentic' selfie, Leila picks up a paintbrush and paints a beautiful portrait, Olivia picks up her guitar to play to herself rather than haters on social media and after receiving no matches on her dating up, Fran lights a candle, before indulging in a physical act of self-love (masturbation).

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