This work from Snug, the original sofa-in-a-box company, showcases the extreme luxury of the brand’s most comfortable range yet.
Scale-up specialists Wax/On have created this humorous 45-second film featuring Snug’s new release, ‘The Cloud Sundae’, in which a couple are overwhelmed by the sensation of sinking into their new sofa.
As an e-commerce retailer Snug saw a surge in interest over lockdown as consumers turned to DTC brands as they sought to freshen up their living space.
This is their biggest ad campaign to date, reflecting a strong year in difficult times for a young business.
Founder: Rob Bridgman
Head of Brand: Lauren Hannifan
Creative agency: Wax/On
Creative Partner: Ben Hooper
Production company: Pinch London
Creative development: Ruth Holland
Director: Thomas Ormonde