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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Snug: A New Realm of Cosy by Wax/On

Agency: Wax/On
Client: Snug
Date: Feb 2021
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This work from Snug, the original sofa-in-a-box company, showcases the extreme luxury of the brand’s most comfortable range yet.

Scale-up specialists Wax/On have created this humorous 45-second film featuring Snug’s new release, ‘The Cloud Sundae’, in which a couple are overwhelmed by the sensation of sinking into their new sofa.

As an e-commerce retailer Snug saw a surge in interest over lockdown as consumers turned to DTC brands as they sought to freshen up their living space.

This is their biggest ad campaign to date, reflecting a strong year in difficult times for a young business.


Brand: Snug

Founder: Rob Bridgman

Head of Brand: Lauren Hannifan

Creative agency: Wax/On

Creative Partner: Ben Hooper

Production company: Pinch London

Creative development: Ruth Holland

Director: Thomas Ormonde