Client: WaterAid
Date: Oct 2018
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WaterAid raises awareness of the impact of the water crisis has on women and girls and illustrates the knock-on effect in animation ‘Brides of the Well’ directed by the Indian director, Shekhar Lapur.

Water is an indisputably essential element. It covers 61% of the earth surface, and fills 60% of our human bodies, yet globally one in nine people lack basic access.

WaterAid have collaborated with the Indian director, Shekhar Kapur, to create a short animation to highlight the impact of the water crisis on women and girls globally.

Although a global concern, the film is set in India, the country with the highest population lacking this basic resource.

In the animation, Bend it like Beckham star Parminder Nagra narrates the story of Saraswati and Paras; two teenage girls living in Punjab, northern India, who are convicted to a life of servitude to elderly husbands, after being forced into a child marriage.

As their ageing husbands rest behind, each day, the young girls must embark on their daily chore; to walk eight hours to fetch water for the village.

Hitting home on this terrible truth, WaterAid hopes to demonstrate how travelling long distances to collect water takes up precious time that should be spent on education.

Credits

Wateraid

Director: Shekhar Lapur