Saffola: Beat The Crave by WATConsult
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Food brand Saffola is aiming to distract people from unhealthy food cravings via an audio rap song to introduce its active slimming Nutri-Shake.
The campaign conceptualised by Dentsu Aegis Netowrk has also launched a microsite to help people maintain their diet by avoiding junk food cravings.
The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ and also healthy alternative recipes are available on the microsite.
Credits
Client: Saffola Active Slimming Nutri-shake
Brand Team: Vinay Shrivatsav, Darayus Mehta, Sarosh Dutta
AVP, Creative Strategy - Sahil Siddiqui
Creative Strategist - Milind Gonsalves
Script Writers - Milind Gonsalves, Raj Vaishnav, Shoubik Roy, Sahil Siddiqui, Niraj Jain
Senior Account Manager: Daniel David
Lead Account Manager: Niraj Jain
Account Manager: Aditya Varma
Sr.Digital Media Executive: Raj Vaishnav
Digital Media Executive: Zeel Savla
VO - Aaron, Arshiya, Sahil Siddiqui
Sound Design - Dev RK
Website Development: Sanjay Vishwakarma, Bhavesh Shahdadpuri
Graphic Design - Rohan More
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