Agency: WATConsult
Client: Saffola
Date: May 2018
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Food brand Saffola is aiming to distract people from unhealthy food cravings via an audio rap song to introduce its active slimming Nutri-Shake.

The campaign conceptualised by Dentsu Aegis Netowrk has also launched a microsite to help people maintain their diet by avoiding junk food cravings.

The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ and also healthy alternative recipes are available on the microsite.


Client: Saffola Active Slimming Nutri-shake

Brand Team: Vinay Shrivatsav, Darayus Mehta, Sarosh Dutta

AVP, Creative Strategy - Sahil Siddiqui

Creative Strategist - Milind Gonsalves

Script Writers - Milind Gonsalves, Raj Vaishnav, Shoubik Roy, Sahil Siddiqui, Niraj Jain

Senior Account Manager: Daniel David

Lead Account Manager: Niraj Jain

Account Manager: Aditya Varma

Sr.Digital Media Executive: Raj Vaishnav

Digital Media Executive: Zeel Savla

VO - Aaron, Arshiya, Sahil Siddiqui

Sound Design - Dev RK

Website Development: Sanjay Vishwakarma, Bhavesh Shahdadpuri

Graphic Design - Rohan More