Agency: WATConsult
Date: Jul 2017
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In India, people love to portray themselves as gurus. Naturally, as a result, they have a plethora of tips to usher on one seeking advice. Though tips come easy and aplenty, the bombardment is bound to leave one baffled. After all, not all tips are right. Regrettably, there isn’t any tip to filter these tips. So, how does one make a decision to achieve his/her goal? The solution lies in the product we created. TIP (Target Investment Plan) lends a hand in accomplishing investment targets. To communicate the same to our TG, we designed a campaign that clicks with all and sundry. We roped in Mallika Dua – a contemporary comedian with mass appeal, using humour as a tool to break the clutter in the category. Using wordplay, we turned the tables in our favour. We created a digital film featuring Mallika Dua, who very wittingly exploits the futility of unsolicited tips and draws attention to #TheOnlyTIP an individual needs.


Production House & Agency: WATConsult

Vice President - Operations: Sahil Shah

Script Writer – Yash Danak

Assistant Vice President Video: Manu Bhadane

AVP - Operations - Manika Juneja

Lead Account Manager - Manish Jain

Client Servicing: Sumeet Gosh, Ekta Desai, Russel Mykel

Director: Yash Danak

DOP: Varun Sud

1st AC: Tanveer Riyaz

Assistant Directors: Kiran Vijayan & Arunesh Kripal

Production Manager: Apurva Mehta

Line Producer: Aayush Dua

Art Director: Suneel Kharat

Offline Edit: Madhukar Pawar

Online Edit: David Nadar (Lucia Entertainment)

Graphic Design: Ninad Kadam

Hair & Makeup: Simone

Costume: Divya Gupta & Prameet Saini