Emami - HE Waterless FaceWash: The Flying Basin, Anytime, Anywhere! by WATConsult

Agency: WATConsult
Date: Mar 2017
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After a quirky take on the idea of objectifying women in deodorant ads, Emami wanted to maintain the same image when our brand entered the face wash category.

The idea was to not launch the product in a mundane way, so the company flew a drone with a basin attached to it! The Flying Basin video was launch on 31 March across all social media platforms. The concept was freshness on the go, where a user downloads the app, pays INR 10 and has a flying basin at his footstep.

A drone carrying a basin on just a click of a button – life made easy. The bigger picture here was to trick the users with the whole Flying Basin concept in order to unveil the latest product – the all new HE Waterless Face wash.

Credits

Vice President- Operations & Media: Sahil Shah

Creative Strategist: Sahil Siddiqui

Assistant Vice President- Video Strategy: Manu Bhadane

AVP – Operations: Manika Juneja

Senior Account Manager: Aakash Chatterjee

Client Servicing: Kunal Luhar, Vatsal Shah, Yash Rane

Director: Mohit Israney

Written By: Yash Danak

Producers: Pooja Khubchandani, Apeksha Agarwal, Siddharth Agnihotri

DOP: Krishna Banjan

1st AC: Chetan Jagannath Shinde

Assistant Director: Siddesh Prabhu

Art Director: Snigdha Karmahe & Pankaj Pol

Line Producer: Rajesh Thakur Pandey

Production Manager: Sujit Kumar Mishra

Sound engineer: Swapnil Ghosalkar

VO artists: Nicola Gasparri

Offline Editor: Abhilesh Shivalkar & Sharad Kamble

Online Editor & Grading: Abhilesh Shivalkar

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