After a quirky take on the idea of objectifying women in deodorant ads, Emami wanted to maintain the same image when our brand entered the face wash category.
The idea was to not launch the product in a mundane way, so the company flew a drone with a basin attached to it! The Flying Basin video was launch on 31 March across all social media platforms. The concept was freshness on the go, where a user downloads the app, pays INR 10 and has a flying basin at his footstep.
A drone carrying a basin on just a click of a button – life made easy. The bigger picture here was to trick the users with the whole Flying Basin concept in order to unveil the latest product – the all new HE Waterless Face wash.
Vice President- Operations & Media: Sahil Shah
Creative Strategist: Sahil Siddiqui
Assistant Vice President- Video Strategy: Manu Bhadane
AVP – Operations: Manika Juneja
Senior Account Manager: Aakash Chatterjee
Client Servicing: Kunal Luhar, Vatsal Shah, Yash Rane
Director: Mohit Israney
Written By: Yash Danak
Producers: Pooja Khubchandani, Apeksha Agarwal, Siddharth Agnihotri
DOP: Krishna Banjan
1st AC: Chetan Jagannath Shinde
Assistant Director: Siddesh Prabhu
Art Director: Snigdha Karmahe & Pankaj Pol
Line Producer: Rajesh Thakur Pandey
Production Manager: Sujit Kumar Mishra
Sound engineer: Swapnil Ghosalkar
VO artists: Nicola Gasparri
Offline Editor: Abhilesh Shivalkar & Sharad Kamble
Online Editor & Grading: Abhilesh Shivalkar