The partnership between Apollo Tyres and Manchester United took form in the year 2013, but didn’t quite give the ground-breaking unity in the spirit, amongst the Indian audience that believed itself to be football-crazy. That large chunk of group, huge in number, was the opportunity.
With #EarnTheJersey – an augmented-reality app, engagement with those ardent football fans was now possible, on the simple premise of a football game. Directed at the brand’s target audience, we brought together everyone who followed Manchester United religiously, and those who were football fanatics, while seamlessly incorporating the brand – Apollo Tyres, in this game of football.
The AR mobile-based app, built inhouse, allowed a player to simply scan an Apollo Tyres logo, and swipe the football in motion to earn a jersey.
The feel and look of the application is similar to the atmosphere created at a football stadium, but with 3 challenging levels being presented to a player in this gaming app. Directions to help the player earn jerseys are simple, motivating, and igniting the chase to earn jerseys for the glory of the Reds.
Available for iOS and Android smartphones, #EarnTheJersey in simple words, is the thrill of the game, wherein the brand logo is an integral aspect of it, while the users enjoy playing it. With 71,068 App Installs, its Reach currently stands at 2,561,556.
Tech Development House & Agency: WATConsult
Vice President - Operations: Faisal Haq
Group Account Manager: Chanda Sarma
Tech Lead: Santosh Bhagat, Avinash Tiwari, Amit Shetye
Client Servicing: Mukul Bisht, Amitabha Sen, Sarthak Shah
Copywriter: Megha Marwah
Designs: Cyril Jose & Ajeyshwar Dayal