L&T Mutual Fund: Tackle Tax With ELSS in Association with Mumbai Dabbawalas by WAT Consult

Date: Mar 2017
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With the tax filing period about to end, it became imperative to reach out to the right people at the right place and time during this busy season. The message carrier? The Dabbawalas (lunchbox delivery organization) of Mumbai, renowned across the world for their efficiency and punctuality.

This is exactly why we chose to deliver L&T Mutual Fund’s ELSS tax saving message with the help of innovative tags tied onto the lunch boxes. The message was loud and clear – “Has tax made you lose your appetite?”

A video showcased the journey of a lunch box from the starting station to the final destination – a hungry Mumbaikar’s office desk. To support the video, content was posted related to the Dabbawalas and the ELSS tax saving instrument. Over the course of four days, the video received over 516,000 views and over 500 shares on Facebook.


Agency - WATConsult

Vice President, Operations at WAT - Sahil Shah

Assistant Vice President , Strategy at WAT- Sabiha Khan

Senior Account Manager, WAT - Daniel David

Account Manager, WAT - Kunal Wanvari

Digital Media Executive, WAT - Anuj Aaras

Concept, WAT - Gaurav Gargya

Script, WAT - Ishpreet Chandock

Director, WAT: Yash Danak

Editing, WAT: Vishal Barve

Voice Over Artist, WAT - Arshiya Qureshi

Post Production, WAT: Madhukar Pawar

Cinematography, WAT: Saket Gyani and Amogh Deshpandey

Special Thanks - Mumbai Dabbawalas

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