L&T Mutual Fund: advert-body-1 by WAT Consult
- Location:
With the tax filing period about to end, it became imperative to reach out to the right people at the right place and time during this busy season. The message carrier? The Dabbawalas (lunchbox delivery organization) of Mumbai, renowned across the world for their efficiency and punctuality.
This is exactly why we chose to deliver L&T Mutual Fund’s ELSS tax saving message with the help of innovative tags tied onto the lunch boxes. The message was loud and clear – “Has tax made you lose your appetite?”
A video showcased the journey of a lunch box from the starting station to the final destination – a hungry Mumbaikar’s office desk. To support the video, content was posted related to the Dabbawalas and the ELSS tax saving instrument. Over the course of four days, the video received over 516,000 views and over 500 shares on Facebook.
Credits
Agency - WATConsult
Vice President, Operations at WAT - Sahil Shah
Assistant Vice President , Strategy at WAT- Sabiha Khan
Senior Account Manager, WAT - Daniel David
Account Manager, WAT - Kunal Wanvari
Digital Media Executive, WAT - Anuj Aaras
Concept, WAT - Gaurav Gargya
Script, WAT - Ishpreet Chandock
Director, WAT: Yash Danak
Editing, WAT: Vishal Barve
Voice Over Artist, WAT - Arshiya Qureshi
Post Production, WAT: Madhukar Pawar
Cinematography, WAT: Saket Gyani and Amogh Deshpandey
Special Thanks - Mumbai Dabbawalas
