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Lotus Herbals: #SparkleEveryday with #LotusMakeUp by WAT Consult

Date: Dec 2017
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Lotus Make-Up has launched its first brand video to promote its unique make-up range, and establish itself as a strong competitor in the cosmetics industry.

The premise for #SparkleEveryday campaign is largely that the modern woman of today is done and fed up of dealing with stereotypes and justifying herself in a rather male dominated world.

Conceptualised and executed by WATConsult, part of the Dentsu Aegis Network, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life.

The campaign idea is to show how the modern women break all the stereotypes to sparkle everyday in their life. By showcasing a photographer, cricketer, and stand-up comedian, the brand clearly states how women are sparkling in every sphere.

Credits

Concept and Scripting: Surbhi Arora, Megha Marwah and Mridu Sharma

Director: Heren Nasta

VP Video Strategy: Manu Bhadane

Executive Producer: Aayush Dua

DOP: Sudip Sengupta

Art Director: Kristel Dias

Wardrobe Stylist: Ayushi Bhardwaj

Hair & Makeup: Tarsha Khorana

1st AD:Vishal Mundra

2nd AD-Abhishek Mishra

Production Asst : Ayub khan

Casting Director: Navrattan Mehta

Camera Assitant : Romit Pillai

Story Board: Abhijt Soman

Focus Puller: Sharad Wagh

Gaffer: Munna ( A1Lights)

Head Spot :Asif khan

Actors : Hira Ashar, Mansi Shah, Apeksha Portal

Offline Editor: Akshay Mehta

Colorist: Michele Ricosa( Prime Focus)

Online Editor : Shailendra( Prime Focus)

VO Artists : Archita Trisal & Megha Marwah

Music and Sound : Sachin 'Rabbitsackc' Chandla

Sound Engineer: Percy Lima

Sound Studio: Mothership Productions

CS Team:

VP – Operations – Faisal Haq

Group Account Manager – Chanda Sarma

Lead Account Manager – Zoya Ruth Shakeel

Account Lead – Nitika Saini

Sr. Digital Media Executive – Aditi Chauhan