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Supercell: Clash Combat by Waste

Agency: Waste
Client: Supercell
Date: Sep 2021
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Finnish gaming giant Supercell has teamed up with independent creative agency Waste in a new spot to mark Video Games Day. The animated ‘Clash Combat’ ad takes viewers on a nostalgic journey through gaming history, evolving from an 8-bit graphics arcade-style design to a rich 3D modern aesthetic.

The spot starts with a retro synthesized sound effect and heavily pixelated graphics that are sure to pique the interest of old-school gamers who grew up with classic Nintendo consoles. As the short video progresses, we see players one and two battle for the winning title, all the while leveling up into the sleeker versions of themselves that modern-day audiences will be more attuned to.

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