The Drum Awards for Marketing EMEA - Awards Show

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Agency: Walrus
Date: Jun 2018
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Walrus has launched a first-of-its-kind voice skill for Sprout Organic Foods. The new skill, Sophie Sprout, is focused on guiding moms and dads through the hassle of meal time, and helping parents to get their kids to eat healthier, more balanced and nutritional meals.

The skill plays songs about fruits, vegetables and plant-based proteins, created to encourage eating and spark an interest in healthy, whole foods. If the meal doesn’t match a jingle, no problem – the skill will use this moment to educate the child on another healthy food fact.

A 'Mealtime Adventure' feature guides parents and kids through spoon-feeding tactics parents already employ to get their children to eat more. Sophie Sprout users can pretend their spoons are airplanes, choo-choo trains, or food that’s being chased by a stampede of wild animals, as they guide each bite to their little one’s mouths.

The skill also lets users eat a baby food pouch along with its main narrator: a talking plant named Sophie Sprout. She’ll encourage young children to take sips along to fun sounds.


Creative and media: Walrus