Avrio Health and Slow-Mag: advert-top-1 by Walrus
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Walrus has unveiled its new campaign for Avrio Health magnesium brand, Slow-Mag, focused on the challenges of middle age. The latest work carries a lighthearted message aimed at breaking the stereotype often seen in health supplement campaigns.
This fully integrated campaign includes digital display and video, print, cover wraps, digital audio, podcasts, sponsored content and a full package redesign, in addition to a sports marketing component including the sponsorship of multiple recreational softball teams across four markets.
Advertising typically strives to depict men in their 40s as just a slightly more salt and pepper version of themselves in their 30s. While it’s often “all systems go” on the outside, middle-aged muscles may not be feeling the way that they used to. This new campaign humorously highlights middle-aged moments, like “getting out of the pool without using a ladder” and “opening the garage door the old-fashioned way.”
Credits
Creative and Media: Walrus