Walmart: Grocery Pickup Famous Cars

Client: Walmart
Date: Jan 2019
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The national campaign for Walmart's grocery pickup service, by Publicis Groupe’s Walmart-dedicated agency, Department W, has pulled a bunch of famous cars out of the garage to pick up groceries, and the result is both magical and nostalgic. In the 90-second version, we see the Batmobile, the Ghostbusters Ecto-1, Knight Rider’s KITT and Lightning McQueen from Cars racing through the streets. Then, the Mutts Cutts furry dog van from Dumb and Dumber bursts through the Walmart parking lot and screeches to a halt to pick up groceries. From there, the Griswold family wagon from Vacation drives off, unveiling the Mystery Machine from Scooby Doo.

Other vehicles in the Walmart pickup spot include the SUV from Jurassic Park, Cinderella’s pumpkin carriage, the Flintstones car, Bumblebee from Transformers and the Delorean from Back to the Future. At the end, the tag states, “Order groceries online. Pick up for free. No matter what you drive.”

The soundtrack is Gary Numan’s Cars.

Credits

Agency: Department W (Publicis Groupe)

Client: Walmart