Walgreens: #TrueHolidayStory

Client: Walgreens
Date: Dec 2019
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Walgreens is getting real this holiday season with the help of celebrity couple Neil Patrick Harris and David Burkta. The duo has teamed up with Walgreens for a new social media campaign that embraces what it really takes to get through those unexpected and stressful holiday moments.

The digital content series showcases how the couple tackles the craziness of the holidays – photo cards, last-minute gifts, decorating, entertaining, staying healthy, etc. With humor, honesty and flair, Neil and David show how Walgreens can help solve all those holiday dilemmas that inevitably pop up each season. Videos will run on Facebook and Instagram.

Content will run through Christmas and includes videos, photos and personal tips on Walgreens and Burkta and Harris' social media channels.

This celebrity partnership complements the larger Walgreens #TrueHolidayStory campaign which includes TV, radio and digital spots. Like the couple’s social content, the campaign spotlights real stories and shows how Walgreens can help people conquer the holiday obstacles they’re facing right now.

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Holiday Lab by WPP AUNZ

Added 28 February 2020
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