Papa John's: Beezza by W Comms

Agency: W Comms
Date: Jul 2019
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The busy bees at Papa John’s are buzzing to reveal their newest culinary creation – a fiery honey-drizzled pizza. Launching 17 July, ‘The Bee Sting’ combines a hot and spicy base of Amarillo chilli, topped with signature pepperoni, mozzarella, fresh green chilli and a sweet wild flower honey drizzle, to balance the sting of the heat.

To celebrate the launch, the brand has created the world’s first ‘Beezza’ – a pizza designed exclusively for bees. After all, it is this little creature that the pizza world owes everything to. This tiny, flying insect is in fact the most effective pollinator of tomatoes, essentially allowing us to keep up with the global demand for tomato-based products.

Yet despite bees playing such a crucial part in pollinating the food that we eat, the impacts of climate change mean that native bees are struggling to survive. To help raise awareness of this, Papa John’s has teamed up with Thom Whitchurch, the brains behind ‘Britain’s first tiny cookery school’, to create the ‘Beezza’ and inspire others to create bee friendly areas in gardens, parks and green spaces.

The ‘Beezza’, is less than one inch in diameter, made with real Papa John’s dough, based with passata and topped with wild flowers including; Forget Me Nots, Rose Geraniums and sprinkled with a mix of local pollen, Rosemary and Thyme. According to experts, all of these are favourites with bees, thanks to the fragrances, colours and easy-to-access nectar.

Although not available to purchase, Papa John’s is supporting the work of the Bumblebee Conservation Trust by giving out packs of native wildflower seeds via its social channels, to enable customers to grow plants that attract bees. For those who don’t have green fingers, the brand is also switching their online charity partner to the Bumblebee Conservation Trust, between 15 July – 1 September 2019, to allow customers to donate change from their orders on www.papajohns.co.uk.

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E45: Millions by Havas

Added 16 August 2019
Agency: Havas
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