The Museum of Science and Industry, Chicago has just launched a new campaign that's reflective of the museum's interactive experience. Unlike most museums, MSI offers exhibits that visitors are encouraged to touch, experiment with and even control — not just observe — living out its mission to "inspire the inventive genius in everyone."
The new campaign takes a different approach to marketing in the category, centering messaging around the brand and brand experience rather than upcoming or featured attractions. Creative elements offer people the opportunity to experience what MSI is all about outside of the museum — asking provocative questions about everyday life and rewarding curiosity.
Bob Winter, Executive Creative Director
Tohru Oyasu, Creative Director
Rainer Schmidt, Creative Director
Denison Kusano, Creative Director
Lisa Plachy, Copywriter
Joe Nio , Director of Strategy
Jessica Sochol, Strategy
Melissa Keller, Project Manager
Adam Brown, Client Engagement