Breckenridge Brewery: In Good CO by VSA Partners

Date: Mar 2018
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To introduce its new Nitro Irish Stout, Breckenridge Brewery has debuted its first national consumer campaign with two spots titled 'In Good CO' and 'Irish Inspired. Colorado Crafted.' The work nods to the brewery’s unique itro technology, but hinge on the natural wonders of Colorado and the après-ski lifestyle offered by the brand.

Unlike most beer advertisements that lean into brewing processes and ingredients, the spots draw a parallel between Breckenridge’s nitrogen-infused beer and captivating scenes from what the brand fondly refers to as its '67,000,000-acre beer garden.' The phrase 'In Good CO' acts as a headline throughout the campaign, emphasizing Breckenridge’s hospitality and camaraderie. Beyond the two videos, the campaign spans across out-of-home, digital, social and continued redesigns for Breckenridge’s packaging suites, including a new look for the Nitro Irish Stout cans.

Although the Brewery has been canning Nitro beer for several years, the campaign formally introduces its newest Nitro Irish Stout, as well as its other nitro brews, including Nitro Pumpkin Spice Latte and Nitro Vanilla Porter.

Credits

Bob Winter – Partner, Executive Creative Director - VSA Partners

Tim White – Executive Creative Director - VSA Partners

Josh Witherspoon – Executive Creative Director - VSA Partners

Evan Thompson – Creative Director - VSA Partners

Denison Kusano – Creative Director - VSA Partners

Ashley Geisheker – Executive Director of Production - VSA Partners

Lindsay Vetter – Senior Business Affairs Manager - VSA Partners

Peter Guarino – Director, Client Engagement - VSA Partners

“Irish Inspired. Colorado Crafted.” Spot:

Thomas Schauer — Director - TASTE (Tabletop Production Company)

Nic Yiallouris — Director - Mill+ (Live Action Production Company)

Edit and Post:

Leanne Belgiorno - Editor - The Mill, Chicago

Luke Morrison - Colorist - The Mill, Chicago

Milo Paterson - Flame Lead - The Mill, Chicago

Audio and Sound Design:

Peter Erazmus - Sound Designer / Mixer - Another Country

“In Good Co.” Spot:

Editorial:

Tom Brassil - Editor - Cutters, Chicago

Color and Post;

Edwin Metternich - Colorist — Framestore, Chicago

Luca Pelegatta - Flame Lead — Framestore, Chicago

Audio and Sound Design:

Peter Erazmus - Sound Designer / Mixer - Another Country

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