Agency: Vote Leave
Client: Vote Leave
Date: May 2016
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Vote Leave suggests if the UK remains old ladies are doomed.

The two-minute ad from the official Brexit camp uses a split screen scenario to compare how an elderly woman's treatment at an NHS hospital would differ depending on which way the UK votes in the upcoming EU referendum on 23 June.

Entitled 'Which NHS will you vote for?', the film comprises a split screen with a caption on one side reading ‘Inside the EU’ and the other running with ‘Outside the EU’. The ad suggests that if the UK left the EU, frail patients would have twice as many nurses at hand, and can expect to be seen by a doctor almost instantly.