Accu-Chek: advert-top-1 by Voskhod

422 million people worldwide have diabetes and this includes 7% of the Russian population. For some people this diagnosis is a huge impulse to keep fighting for their lives, but others feel helpless. As a result, one in three diabetes sufferers don’t follow medical recommendations, which increases the risk to their lives.

To address this issue, Voskhod, has partnered with Accu-Chek, to create ‘Made By Diabetics,’ a real-world film encouraging those affected by the condition to continue the fight.

The production crew and cast consist solely of people with the condition and their caretakers.