The Drum Awards for Marketing - Extended Deadline

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Agency: Volt
Date: Oct 2019
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In a new campaign called Lidl Micromarket, Lidl asked customers that love the supermarket to set up their own Micromarket in their homes, and inviting friends who are sceptical about Lidl's "high on quality, low on price" position over for dinner.

To help make the experience more memorable, Lidl provides its fans with a box including fresh food for a three-course dinner for up to six people, Lidl branded clothes and baseball caps, store signs and even a Spotify-album featuring soundbites from its stores. Basically, everything you need to set-up a Lidl Micromarket in your home.

Credits

Agency: Volt Stockholm, volt.se

Director: Traktor, https://traktor.com

Executive Producer: Christian Rehnfors

Producer: Henning Cronheim

Photography: John Strandh

Scenography: Agustin Moreaux