Lidl Sweden: Micromarket by Volt
- Location:
In a new campaign called Lidl Micromarket, Lidl asked customers that love the supermarket to set up their own Micromarket in their homes, and inviting friends who are sceptical about Lidl's "high on quality, low on price" position over for dinner.
To help make the experience more memorable, Lidl provides its fans with a box including fresh food for a three-course dinner for up to six people, Lidl branded clothes and baseball caps, store signs and even a Spotify-album featuring soundbites from its stores. Basically, everything you need to set-up a Lidl Micromarket in your home.
Credits
Agency: Volt Stockholm, volt.se
Director: Traktor, https://traktor.com
Executive Producer: Christian Rehnfors
Producer: Henning Cronheim
Photography: John Strandh
Scenography: Agustin Moreaux