Lidl Sweden: advert-body-1 by Volt
- Location:
Being a non-native grocery store in Sweden has its challenges. Yet Lidl wants to show why being different is not so bad after all.
Created by agency Volt, this dreamlike spot shows a man travelling the length and breadth of Sweden to pick up his groceries in a shopping cart. He journeys through valleys, forests and glaciers before the ad reveals that he was simply daydreaming in Lidl's frozen food section all along.
The spot is accompanied by a narration which concisely tells of Lidl's business philosophy, in an attempt to persuade Swedes that its business model can allow them to make savings on their groceries and household goods.
Credits
Art Director: Christian Jörgensen
Copywriter: Johan Sundberg
Account Director: Sandra Bergman
Strategist: Henrik Stampe
Planner: Erica Knutsson Thelin
Account manager: Jonna Liljendahl
Agency producer: Fabian Mannheimer
Production Company: Bacon
Director: Tomas Jonsgården
Producer: Magnus Åkerstedt
Cinematographer: Henrik Stenberg
Aerial Cinematography: Aircam
Production Designer: Johan Broomé
Stylist: Johanna Borggren
Editor: Gregers Dohn
Telecine: Oskar Larsson - Tint Post
Sound Design: Martin Mighetto - Chimney
VFX: Chimney