Agency: Volontaire
Date: May 2018
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The '#AbsentForGirls' campaign for Menstrual Hygiene Day by charity Plan International encouarged women to simply post their hashtag #AbsentforGirls and the campaign image to their social and then stay off it all day. This was done in solidarity with girls in many countries who are forced to stay home from school when having their periods.

Plan International also published a 'blank' opinion page in the Swedish edition of Metro newspaper stating: 'This is why the opinion page is blank today.' The aim of the blank opinion piece was to symbolise the loss of education which girls around the world face when being forced to skip school during their period.

Swedish female activists and politcians backed the campaign, including Isabella Lövin, deputy prime minister and minister for International Development Cooperation and Climate, who was absent from Instagram despite being in the middle of Sweden's upcoming elections.

Credits

Johan Gustafsson, art director, Volontaire

Klaudia Klang, art director, Volontaire

Fanny Svensson Enbacken, copywriter, Volontaire

Samuel Skwarski, creative/PR, Volontaire

Sofia Söderberg, account manager, Volontaire

Josefina Bergström, account director, Volontaire