The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Vogue
Date: Oct 2018
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Model and actor Emily Ratajkowski does her best lounging poses while explaining the concept of a single-payer healthcare system in a Vogue film directed by Vincent Peone designed to educate people before the head to the polls on November 6.

Award-winning director Peone, collaborating with Ratajowski and the content team at Vogue, breaks down the complex issue that affects all Americans in the short film. Ratajkowski is a model and swimsuit line owner with a very political conscience, who never shies away from voicing her opinion on Instagram and in real-life (she was recently arrested for protesting the Supreme Court nomination of Brett Kavanaugh).

Inspired by Margot Robbie’s tidy explanation of the mortgage crisis in the movie The Big Short, delivered while she lounged in a bathtub, Peone’s film features Ratajkowski in a leopard print swimsuit on a rooftop patio giving viewers an easily digestible primer on single-payer healthcare. As she causally lounges and caters to her nail-care routine, she speaks forcefully and directly, delivering an insightful and incisive monologue on the state of the American healthcare system.

Vogue culture writer Bridget Read wrote the script, with Ratajkowski adding her own adlibs to the monologue. Peone strikes a balance of humor and serious facts while providing voters with the necessary framework to make an educated vote in November’s midterm elections.

Credits

Visual Director: Emily Rosser

Visual Editor: Thomas Wolfe

Supervising Producer: Kimberly Arms

Senior Producer: Dayna Camey

Associate Producer: Marina Weisburg

Producer: Anna Page Nadin

Producer: Rebecca Forteau

Production Manager: Jen Santos

Culture Writer: Bridget Read

Fashion Asst.: Alice BellProduction Company: ArtClass

Director: Vincent Peone

Executive Producer: Geno Imbriale

Producer: ROan Bibby

DP: Rory Mulhere

Art Director: Taylor Home

Hair: Shingo Shibata

Makeup: Courtney Perkins

Manicure: Megumi Yamamoto