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Vodafone: Together We Can

Client: Vodafone
Date: Mar 2021
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Vodafone celebrates what the human spirit can achieve when combined with technology in a multi-market update to its brand position.

The campaign, 'Together We Can' - will accompany its new position, along with a 12-month programme of television, print and digital advertising demonstrating Vodafone’s profound belief that the partnership between technology and society can build a better future.

The 'Together We Can' campaign will be launched in the UK on 2 April, with a new 60-second television commercial, 'The Irrepressible Girl', featuring a young girl posing questions about the world around her and on the role technology can play in curing disease, fighting climate change and addressing digital inclusion.

The commercial, along with a series of stories that will appear in print and digital advertising, will shine a spotlight on Vodafone’s critical role in helping to answer these questions, from the rollout of 5G, gigabit networks and connectivity to the most remote parts of the world, to the role of the Vodafone DreamLab app in the fight against cancer and Covid-19.

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