Client: Vodafone
Date: Jun 2022
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Vodafone New Zealand is tackling physicist Stephen Hawking’s theories on time in a new campaign to launch its upgraded mobile and broadband network.

The Smart Network campaign uses Hawking’s words to highlight the pace of change and the way time flows at different speeds.

The spot explores the idea of slipperiness of time, which has become a particularly pertinent during Covid, and contrasts fast and slow motion to bring this idea to life.

Credits

Client credits:

Head of Brand and Marketing: Georgia Mahaffie

Brand and Loyalty Manager: Susannah Winger

Brand Lead: Hamish Borsboom

Agency credits:

Group Chief Creative Officer: Matty Burton

Executive Creative Director: Aaron Goldring

Senior Art Director: Pete Wujkowski

Senior Copywriter: Gaelyn Churchill

Lead Business Partner: Zoe Alden

Group Account Director: Tim Ellis

Account Manager: Eamonn Dobson

Chief Strategy Officer: Rupert Price

Lead Integrated Producer: Charlotte Glennon

Production Company: Finch

Executive Producer: Bex Kelly

Producer: Duncan Bernard

Director: Kyra Bartley

DOP: Maria Ines Manchego

Post Production Company: Heckler (Sydney)

Post production online: Gina Wagstaffe/Andrew Holmes/Brad Smith

Editor: Andrew Holmes

Soundtrack/composer/Music: Lennert Busch