Vodafone New Zealand is tackling physicist Stephen Hawking’s theories on time in a new campaign to launch its upgraded mobile and broadband network.
The Smart Network campaign uses Hawking’s words to highlight the pace of change and the way time flows at different speeds.
The spot explores the idea of slipperiness of time, which has become a particularly pertinent during Covid, and contrasts fast and slow motion to bring this idea to life.
Head of Brand and Marketing: Georgia Mahaffie
Brand and Loyalty Manager: Susannah Winger
Brand Lead: Hamish Borsboom
Group Chief Creative Officer: Matty Burton
Executive Creative Director: Aaron Goldring
Senior Art Director: Pete Wujkowski
Senior Copywriter: Gaelyn Churchill
Lead Business Partner: Zoe Alden
Group Account Director: Tim Ellis
Account Manager: Eamonn Dobson
Chief Strategy Officer: Rupert Price
Lead Integrated Producer: Charlotte Glennon
Production Company: Finch
Executive Producer: Bex Kelly
Producer: Duncan Bernard
Director: Kyra Bartley
DOP: Maria Ines Manchego
Post Production Company: Heckler (Sydney)
Post production online: Gina Wagstaffe/Andrew Holmes/Brad Smith
Editor: Andrew Holmes
Soundtrack/composer/Music: Lennert Busch