Creative Transformation Festival now Live

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Vodafone: Even When We Can’t Be Close, We Can Be Together

Client: Vodafone
Date: Mar 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
15 votes

Vodafone Italy have launched a campaign filmed entirely from home to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.

The collaborative project show the importance of connectivity through the strap-line “Even when we can’t be close, we can be together,” and has gone live on Italy’s main TV stations and across digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.

Credits

Note: music rights are for Italy only