Vodafone: Even When We Can’t Be Close, We Can Be Together

Client: Vodafone
Date: Mar 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
14 votes

Vodafone Italy have launched a campaign filmed entirely from home to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic.

The collaborative project show the importance of connectivity through the strap-line “Even when we can’t be close, we can be together,” and has gone live on Italy’s main TV stations and across digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.

Credits

Note: music rights are for Italy only

Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
0/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.