TUI: advert-body-1 by VML

The UK’s biggest travel brand kicks off its latest multi-million-pound marketing campaign on prime Saturday and Sunday slots this weekend with a new 30 second commercial, one of four that audiences will see between now and

Telling the story of a grandmother and granddaughter closing the generation gap, the ad sees the pair enjoy a range of experiences from cove swimming in crystal blue waters to hiking in unspoiled landscapes. Other creatives feature a little sister and big brother on a jaw-dropping waterslide adventure, calling out waterparks and expert-run swim lessons, a mixed gender couple sharing surprises in a sun soaked yoga lesson and a same sex couple discovering new skills in an authentic cooking class.

Created by VMLY&R the campaign is a natural evolution of the ‘big feelings’ theme of last year. But rather than focusing on just one story, the creatives present a range of individual experiences, demonstrating how TUI ‘crosses the ‘T’s, dots the ‘I’s and puts ‘U’ in the middle’ for a variety of holidaymakers.