Agency: VML
Date: Sep 2019
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Sharing is at the heart of a new campaign for Lotto, via VMLY&R Brisbane.

Tagged Lotto, There’s No Nicer Feeling the campaign is set to Julia Stone’s version of “Wouldn’t It Be Nice” and tells simple and heartfelt stories of how Lotto winners share their winnings to connect with family and friends.

The campaign launches with a 60 second film, followed by 3 x 45 second spots showcasing stories that illustrate the sentiment that while winning a million dollars is nice, there is no nicer feeling than sharing.



Head of Brand - Lotteries – Ben Johnson

Senior Marketing Manager -Dave Liddell

Senior Brand Manager - Gina Gilmore

Brand Manager - Kelly-Maree Caris

Assistant Brand Manager – Paris Mann


CCO – Paul Nagy

Strategy Director – Andrew Kolb

Associate Creative Director – Chelsea Parks

Associate Creative Director – Guido Pecego

Creative Group Head – Jim McKeown

Client Service Director – Jo Millington

Senior Account Director – Gen Leonard

Account Manager – Peyton Taylor

Account Executive – Charlotte White

Head of Broadcast and Content – Mignon van Weeren

Agency Producer – Katrine Bowman


Director - Louis Sutherland

DOP – Marty Williams

Executive Producer – Llew Griffiths

TV Producer - Breigh Sutherland


Editor - Simon Price

Post Producer -Jess Calvert


VFX Supervisor/Flame Artist - Dave Edwards

Colourist - Billy Wychgel

Lead Compositor – Murray Smallwood

Post Producer - Helise Andreoli

Cutting Edge

Sound Design, mix and SFX – Mike Lange

Post Producer – Aysha Jones


Toby Dolman