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The Chuck E Cheese Endless Salad Bar by VMLY&R

Agency: VMLY&R
Date: Jun 2019
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Chuck E. Cheese is spotlighting its endless salad bar with a seemingly endless ad to inspire countless hours of fun for kids and a moment for moms.

In a world of six-second ads, the chain created a 30-minute endless salad bar ad as part of the brand’s strategic marketing shift to target millennial moms where they are spending more time - social channels, leveraging influential social platforms and content that resonates with the target.

The new digital video ad is 30 minutes long, with the hopes that humor will breakthrough and engage with a full 30 minutes of zen-like content.

Because veto power matters, Chuck E. Cheese offers a salad bar with over 30 salad ingredients and sides, now available all day.


Agency: VMLY&R

Brand: Chuck E. Cheese

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