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Reuters: The Source by VMLY&R

Agency: VMLY&R
Client: Reuters
Date: Sep 2021
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Reuters has debuted its first major global brand campaign, ‘The Source’. The campaign reinforces Reuters unique and vital role as the leading source for truths about our world.

Created in partnership with brand and customer experience agency VMLY&R, ‘The Source’ campaign builds on Reuters 170-year heritage to emphasize its reputation as one of the world’s most trusted news outlets. Reuters is where the news gets the news, with a unique model that serves the world’s media organizations, financial professionals via its Refinitiv relationship, and professional consumers through, Reuters Events and Reuters Plus, and is the definitive destination for unbiased and reliable news and information.

Now more than ever, the world is seeking independent, objective and unbiased reporting. ‘The Source’ campaign brings Reuters into the spotlight to demonstrate what has long been its defining philosophy: to tell all sides of a story but take none. Reuters delivers fast and reliable information with no bias or agenda, so readers can make smart decisions and take their next steps with confidence.

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