Red Bull: Charge ahead into your dream by VML

Red Bull has released a campaign in Vietnam that showcases a passionate climber who defied the odds by pushing his bodies limits to explore the world’s toughest terrains.

The protagonist of the campaign film is Hoang Le Giang, an office worker and an adventurous dreamer who is born with asthma and recently discovered that he has congenital heart disease. However, that does not stop him in his conquest to conquer one of the world’s seven highest summits.

The film, created by VMLY&R Ho Chi Minh with the help of Noah Conopask, a director at Sweetshop, depicts Hoang’s journey as a young boy with an affinity for heights, to a man who persistently trains each night in preparation for his next epic challenge.

In a moment of failure and frustration training for a climb, he grabs a Red Bull to harness his strength and the will to continue. With a charge of energy, he explodes through the thick wall, upwards and onwards to the mountain and he summits.