India Dega Aashirvad - For a Hunger Free India by VML
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A new campaign from India Gate has encouraged people to donate the rice they would traditionally throw at weddings, saying the simple action could help millions of poverty stricken Indians.
The campaign, created by VMLY&R, is a new take on the tradition of ‘shower blessings’ which take place during a wedding ceremony. The custom can see many kilograms of rice go to waste after its been tossed on the newly married couple.
Instead, it encouraged couples to have the rice packaged and donated instead.
Credits
Alok Gadkar - Executive Creative Director & MD
Abhay Chawak - Creative Director
Uday Narasimhan - Associate Creative Director
Kyra Qureshi – Account Director
Anshuman Bhattacharya - Creative Group Head
Mahmoud Helmy – Digital Designer
Tarun Ghosh – Web Developer
Vitthal Deshmukh - Head of Production
Zohra Ameen – Assistant Production Manager
Vishal Munge – Chief Editor
Gokul Sajeev – Editor
Karan Deshmukh – Music Director
Hardik Waghela - Music Director
Umesh Kumar – Animator
Nasir Rauf – Photographer
Prasad Paniker – Cinematographer
Vinayak Patil- Cinematographer
Sandip Bargal - Cinematographer
