Department for Transport Think!: It's Everyone's Journey by VML
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To make public transport less daunting for people with disabilities, the Department for Transport has teamed up with VMLY&R on 'It's Everyone's Journey' campaign.
The campaign was developed in response to the insight that disabled people travel up to a third less, and one in four say negative attitudes from other passengers prevent them from using public transport.
This has a knock-on effect on disabled people's access to employment, healthcare, education and social activities.
Given 1 in 5 people in the UK are disabled, symptoms might not be visible to the eye. The campaign asks people to consider this, and how your actions on public transport may be more harmful than you think.
Handling this sensitive issue with a light-hearted tone, 'It's Everyone's Journey' uses animal characters as visual metaphors to highlight how behaviour can change on public transport.
Credits
Client: Department for Transport Agency: VMLY&R
Chief Creative Officer: Laurent Simon Chairman: Mark Roalfe
Creative Director: Gavin McGrath
Senior Creative: Perle Arteta, Christopher Joyce Head of Design: Chris Willis
Strategy Director: Jonathan Ewles Strategist: Micha Levy
Business Director: Rebecca Bright Senior Account Manager: Elliot Duck Producer: Tanya Fitzgerald
Project Director: Beth Dooley
Production Company - Nexus Studios Director - Smith & Foulkes
Executive Creative Director - Chris O’Reilly Producer - Tracey Cooper
Production Manager - Rebecca Archer
Art Director - Callum Strachan
Project Supervisor - Dave Hunt
Design - Sam Nassour, Signe Cold
Storyboards - Morgan Ritchie
Lead Animator - Bishoy Gendi
Animation - Duncan Gist, Marlène Beaube, Sean Weston
