Center Parcs: advert-body-2 by VMLY&R
- Location:
Center Parcs has launched an integrated advertising campaign called 'This Is Family', created by VMLY&R. The campaign launches on TV and will include social, cinema, VoD and OOH.
'This Is Family' celebrates family togetherness, positioning Center Parcs as the perfect destination for people to take the time to be their true self and give each other undivided attention.
At the heart of the campaign are three cinematic films telling the story of a family weekend getaway from three different perspectives: dad, mum, and big sister. As the protagonists swap their roles and constraints of their everyday life for fun and freedom among nature, the films show the emotional benefits for each of them.
Credits
Agency: VMLY&R
Chief creative officer: Mark Roalfe
Creative director: Jim Bolton
Creative: Amy Fasey
Business director: Anna Crabtree
Account director: Francesca Suffling
Account manager: Laura Moon
Strategy director: John Scott
Producer: Quiche Campbell
Assistant producer: Emily Browlow
Production Company: Park Pictures
Director: Tom Tagholm
Executive producer: Stephen Brierley
Producer: Juliet Naylor
Director of photography: Mauro Chiarello
Art director: Simon Davis
Editor: Tim Hardy
Post production producer: Amy Richardson MPC
Media planning/buying: Hearts and Science
Account director: John Tomlins
Account manager: Georgia McNaught
Audience planning: Lysette Jones and Gareth White
AV investment director: Gary Sansome
Digital director: Anna March
Data and machine learning: James Londall and Dimitris Korres
Search marketing: DAC
Vice-president managing partner: Luke Regan
Senior account director: Natalie Slark
Digital media director: Steven Brennan
Business analyst: Rocio Melus
Digital asset production and editing: Fat Free Media
Director: Neil Rostance
Account director: Kate Rostance
DoP: David Stewart
Producers: Topher Batchelor, Kat Brown, Ash Gardiner
Editor: Ciaran Grant
