In Turkey, everyone is madly in love with barbecue. People fire up the grill anytime and anywhere: parks, balconies, boats or just on the side of the road. It is probably one of the many reasons why Burger King is the leading fast-food brand in Turkey and why there are branches all around Turkey. Except in one city: Sinop.
Recently, there have been sad tweets and messages from Burger King fans lamenting the lack of a branch in Sinop. Burger King didn't want to let them down, and since the chain won't be able to open a restaurant in Sinop right away, the brand decided to send them an unforgettable gift: The Mini Flame King grill. A flame grill the same size as the Whopper box, portable and convenient, and the perfect gift for people who love to barbecue.
Burger King replied to them on social media with targeted videos showing off the Mini Flame King grill experience. The conversation which started in Sinop quickly spread to Burger King fans across the country. Mini Flame King videos reached more than five million people, garnered more than two million views. And to meet public demand, the company had to make hundreds more Mini Flame King grills.
Creative Agency: VMLY&R / ISTANBUL
Client: TAB Gıda – Burger King
Regional Creative Director: Jaime Mandelbaum
Executive Creative Director: Ayşe Aydın Erdoğan
Creative Director: Mehmet Güney
Creative Group Head: Ozan Aslan, Can Yıldız
Client Services: Aşkın Baş, Cansu Çelebican
Client Team: Burak Akın, Yasemin Ağırdır, İrem Güler, Emel Onganer, Melis Demircigil, Görkem Akyavuz, Serap Şahinoğlu
Graphic Designer: İbrahim Özdemir
Strategic Planning: Dilek Terliksiz, Özge Sargın
Executive Producer: Deniz Kunkut
Producer: Alihan Dobada
Production Company: Norr Production
Director: Can Pehlivanlı
Post Production: İmaj Post Production
Manufacturing: Yusuf Turhan