Betty Crocker: Iftar of Lights by VML
- Location:
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker & VMLY&R created an experience that highlights family connection.
The Iftar of Lights is a unique tablecloth that lights up only when every family member is at the table. The tablecloths feature designs screen-printed with special conductive ink, built-in lights, and a battery powered circuit. The design lights up only when all plates are placed on the table. One missing plate, the circuit remains incomplete.
Credits
Chief Creative Officer – Kalpesh Patankar
Associate Creative Director - Kapil Bhimekar
Senior Copywriter - Sambhav Khandelwal
Marketing Director, General Mills - Sajjad Hussain
Business Director, Account Management - Darine El Kaissi
Account Executive - Maria Jabbour
Agency Producer - Vitthal Deshmukh
Agency Producer – Khushi Rawat
Editor – Prathyush Kumar
Producer, Joy Filmz – Ali Azarmi
Music Artist - Sameer Suri
