The Drum Awards for Marketing - Entry Deadline

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Agency: VMLY&R
Date: Aug 2020
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Baileys and the Women’s Prize for Fiction have launched ‘Reclaim Her Name’ - a collection of 25 novels re-released for the first time under the female author’s own name.

The collection includes 25 novels by women writers that were previously published under male pseudonyms, including the first ever publication of Middlemarch under George Eliot's real name, Mary Ann Evan.

All works in the new ‘Reclaim Her Name’ series have received a beautiful modern cover design update from an inspiring selection of female illustrators all over the world, including Brazil, Russia, Jordan and Germany.


Client: Senior Brand Manager, Diageo: Lucy Barrett

Agency: VMLY&R

CCO: Laurent Simon

Chairman: Mark Roalfe

Creative Director: Tamryn Kerr

Creative: Sophie Taylor, George Robb

Head of Design: Chris Willis

Senior Designer: Dominic Frain

Senior Producer: Charlotte Davis, Sarah Knight

Strategist: Mark Linford

Business Director: Freddie Campbell

Senior Account Manager: John New

Studio Manager/Artworker: Grant Gilliard

Artworker: Daniel Arnott

Project Manager: Sarah Morton, Joseph Walker, Pip Rook

Social Media: Sinead Brennan, Caner Daywood