The Drum Awards for Marketing - Entry Deadline

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Agency: VML Poland
Client: Samsung
Date: Jun 2017
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In the latest installment of the #DoWhatYouCant campaign, which promotes the Galaxy S8 and Gear VR goggles, Samsung meets the eternal dream of mankind in space flight. It’s all thanks to the VR app “The Missed Spaceflight” and the story of General Tadeusz Kuziora.

A documentary film broadcast on TV and Samsung social media tells the story of Kuziora.


Production Company: Papaya Films, Warsaw, Poland

Animation Company: Melt, Warsaw, Poland

VML Poland

Dawid Szczepaniak, Executive Creative Director

Jacek Stefanowicz, Associate Creative Director

Piotr Szkałuba, Associate Creative Director

Wojciech Felis, Account Director

Marta Miszczuk, Senior Account Manager

Maciej Kosiorek, Strategy Planner


Joanna Nowacka, Senior Marketing Specialist

Bartłomiej Szymeczko, Social Media Manager

Maciej Szamowski, Jr Social Media Manager

Papaya Films

Bartosz Dombrowski, Director

Maciej Szrek, Producer

Ewa Kurzawa, Producer


Jakub Matyka, VR Director

Kamila Staszczyszyn, Animation Creative Director