South Korean beauty brand Innisfree has installed a beauty green tea hydrating station at the Pavilion shopping centre in Kuala Lumpur, Malaysia today (April 16) to promote its new green tea seed serum product.
The station will allow consumers to access an Innisfree microsite through a beauty green tea portal which is installed with a QR code, to learn about the world of hydration and the new green tea seed serum.
Consumers will also be given the opportunity to redeem a trial kit at their preferred Innisfree store, get a sneak peak of the pop-up store, its key activities and promotions. Consumers who share the microsite on their Facebook will also receive a surprise from Innisfree.
The campaign was organised by VML Malaysia, Moxim, D Twelve and Hashtagcity.