Gatorade: Beat the Blitz by VML

Agency: VML
Client: Gatorade
Date: Mar 2018
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Gatorade created 'Beat The Blitz' as an engaging way, using VR, to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning.

Gatorade and agency partner, WPP’s VML, debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis.

Coached by Super Bowl Champion, Peyton Manning, 'Beat the Blitz' is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.

Credits

Kenny Mitchell, Sr. Director, Consumer Engagement, Gatorade

Michael Smith, Head of Digital Strategy, Gatorade

Rob McCutcheon, Sr. Marketing Manager, Gatorade

Brandon Rhodes, Associate Marketing Manager, Gatorade

Debbi Vandeven, Global Chief Creative Officer, VML

John Godsey, Chief Creative Officer, VML

Tony Snethen, Executive Creative Director, VML

Glen Scott, Group Creative Director, VML

Scott Lichtenauer, Creative Director, VML

Jose Martinez, Creative Director, VML

Erik Stark, Associate Creative Director, VML

Kyle Gracey, Associate Creative Director, VML

Mark Renken, Associate Director, Strategy & Insights, VML

Stephanie DeCelles, Managing Director, Client Engagement, VML

Melissa Ide, Director, Client Engagement, VML

Maggie Glenski, Sr. Account Manager, Client Engagement, VML

Charles Gooch, Social Media Supervisor, VML

Madeleine Stroth, Channel Manager, VML

Susan Hatten, Senior Producer, VML

Betty Greiner, Production Business Manager, VML

Susanna Earnest, Group Account Director, OMD

Dario Raciti, US Director, Zero Code

Matthew Olmon, Director, Zero Code,

Florence Vaillant , Senior Project Manager, Zero Code

Will Adams, Director, The Mill

Katie Kolombatovich, Senior Producer, The Mill

Spencer Reynolds, Studio Manager, Microsoft

Tommy Trafton, Senior Social Media Strategist, Resolution Media

Zach Babich, Social Media Strategist, Resolution Media

Adam Woullard, Senior Vice President, Fleishman Hillard

Colette McLaughlin, Senior Account Executive, Fleishman Hillard