The Drum Awards for Marketing EMEA - Awards Show

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Agency: VML
Client: First Call
Date: Apr 2018
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A common symbol of prescription medication in the U.S. is the plastic pill case. In these ads by VML, a pill case is CGI-rendered into a metaphor for the grim reality of opioid addiction.

The renderings are exquisitely detailed, featuring unique characters and environments. Each character is hyper-realistic with details and features that suggest an independent backstory.

These characters trapped inside pill cases are eye-catching and alarming — a powerful symbol of the human cost of the opioid epidemic.


Agency: VML

Production Company: La Lupa

Names of individuals involved in following format: Name - Job title – Company

Debbi Vandeven – Global Chief Creative Officer – VML

John Godsey – North American Chief Creative Officer – VML

Tony Snethen – Executive Creative Director – VML

Nick Allegri – Group Creative Director – VML

Glen Scott – Group Creative Director – VML

Ian Davidson – Managing Director, Brand Planning – VML

Adrian Adshade – Global Group Planning Director – VML

David Santiago – Creative Director – VML

Jose Martinez – Creative Director – VML

Daniel Miller – Associate Creative Director – VML

Tanner Wadsworth – Associate Copywriter – VML

Ethan Downing – Senior Producer – VML

Kaylee Douglas – Account Supervisor – VML

Rachel Tonneson – Senior Account Manager – VML

Belinda Kocen – Media Supervisor – VML

Natasha Ygsi – Art Director – VML

Troy Leyenaar – Creative Director – VML

Juan David Ramirez – Digital Art Chief, Director General Artístico – La Lupa

Andrés Vergara – Head of CGI Team – La Lupa

Adriana Cuartas – Retouching Chief – La Lupa

David Alvarado – Senior CGI Producer – La Lupa

Tatiana Muñoz – CGI Support – La Lupa