First Call: Pillcase by VML
- Location:
A common symbol of prescription medication in the U.S. is the plastic pill case. In these ads by VML, a pill case is CGI-rendered into a metaphor for the grim reality of opioid addiction.
The renderings are exquisitely detailed, featuring unique characters and environments. Each character is hyper-realistic with details and features that suggest an independent backstory.
These characters trapped inside pill cases are eye-catching and alarming — a powerful symbol of the human cost of the opioid epidemic.
Credits
Agency: VML
Production Company: La Lupa
Names of individuals involved in following format: Name - Job title – Company
Debbi Vandeven – Global Chief Creative Officer – VML
John Godsey – North American Chief Creative Officer – VML
Tony Snethen – Executive Creative Director – VML
Nick Allegri – Group Creative Director – VML
Glen Scott – Group Creative Director – VML
Ian Davidson – Managing Director, Brand Planning – VML
Adrian Adshade – Global Group Planning Director – VML
David Santiago – Creative Director – VML
Jose Martinez – Creative Director – VML
Daniel Miller – Associate Creative Director – VML
Tanner Wadsworth – Associate Copywriter – VML
Ethan Downing – Senior Producer – VML
Kaylee Douglas – Account Supervisor – VML
Rachel Tonneson – Senior Account Manager – VML
Belinda Kocen – Media Supervisor – VML
Natasha Ygsi – Art Director – VML
Troy Leyenaar – Creative Director – VML
Juan David Ramirez – Digital Art Chief, Director General Artístico – La Lupa
Andrés Vergara – Head of CGI Team – La Lupa
Adriana Cuartas – Retouching Chief – La Lupa
David Alvarado – Senior CGI Producer – La Lupa
Tatiana Muñoz – CGI Support – La Lupa
