Kids around the world struggle with amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness.
VML created an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.
Debbi Vandeven – Global Chief Creative Officer – VML
John Godsey – Chief Creative Officer, NA – VML
Maurizio Villarreal – Executive Creative Director – VML
Catalina Hernández - Manager Cretaive - VML
Antonio López – Group Creative Director – VML
Raquel Jácome – Associate Cretaive Director – VML
Julio Ortiz – Copywriter Lead – VML
Julián Sánchez – Art Director – VML
Carlos Ordoñez – Design Director – VML
Juan Pablo Rubiano - Producer – VML
Felipe Rincón – Photography Director – VML
Moria Deshpande – Copywriter Lead – VML
Troy Leyenaar – Creative Director – VML