Date: Sep 2019
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Tourism Santa Fe has launched a campaign with Colorado-based agency, Vladimir Jones.

Audiences will see 'The City Different' from the vantage point of social influencers on their first-time experiences there.

As AOR, VJ set the creative approach, managed production and executed a revamped media strategy for Santa Fe, which was recently recognized in the number two position on the 'Top 15 Cities in the United States' list in the 2019 Travel + Leisure World’s Best Awards. The city was also included in the publication’s 'Top 15 Cities in the World' list.

In recent years, Santa Fe has attracted an average of two million overnight visitors annually. Tourism is important to New Mexico overall, generating more than $6 billion in economic impact every year and employing thousands of people across the state.


AOR: Vladimir Jones

Executive Creative Director: Jim Morrissey

Associate Creative Director: Nathan Downey

Senior Copywriter: Annie Rehage

Art Director: Maranda Ryser

Producer: Jessi Dana, Kasey Ferlic

Production Company: A Collective Us / RW2

Director/DP: Kate Rolston, Adam Bove

Post-Production: Brandon Schrichten

Photographers: Elliot Ross, Jules Davies, Jay Carroll

Original Music: Squeak E. Clean

Sound: Coupe Studios