The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Oct 2018
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Vivint Smart Home, a leading smart home company, today announced a multi-year partnership with Donovan Mitchell and Rudy Gobert of the Utah Jazz. The agreement brings together Vivint, a premier partner of the Jazz with the Vivint Smart Home Arena, and the NBA superstars to collaborate on several advertising and marketing campaigns.

Vivint Smart Home tips off the partnership with a 'Letters to Utah' campaign, which will appear on Jazz TV broadcasts and social media. A creative spin on the farewell messages that have become commonplace among NBA players who switch teams, 'Letters to Utah' features Mitchell and Gobert sharing what they love about playing in Utah and excitement for what they are building in the state.

The campaign was directed by Rick McFarland of fiftyfilms with music composed by Lisle Moore of Garage Mahal Music.

Credits

Client: Vivint Smart Home

Director: Rick McFarland/fiftyfilms

Music: Lisle Moore/Garage Mahal Music