The Drum Awards for Marketing - Extended Deadline

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Client: VisitLex
Date: Feb 2020
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Last year, the Lexington Convention and Visitors Bureau (VisitLex) dipped their hooves into the online phenomenon known as ASMR- those videos of weirdly soothing sounds– in a fun way that only the “Horse Capital of The World” could pull off...by using an old horse named Hank.

It was a big hit that gave VisitLex the distinction of being the first tourism brand to introduce ASMR into their destination marketing strategy and the first brand to use a horse in an ASMR video.

To keep the 'Neigh-SMR' party going, our forward-thinking pals at VisitLex are back with another video to calm your rattled nerves. This time it’s 'An Oddly Satisfying Bourbon Distillery Video' that’s sure to massage your brain with the delicious details of the Kentucky bourbon-making process at the Buffalo Trace Distillery.